Porsche
Brand Reputation and Product Exposure
MEDIA RELATIONS
CONTENT MARKETING
Objective
Position Porsche Hong Kong as a leading brand in the automotive market, establish and nurture relationships with VIPs, key trade media, and maximize media coverage and online exposures.
Strategy
Increased brand exposure through various integrated communications activities such as VIP events, content marketing initiatives, press events, product launches and test drives. Invited influential editors to Porsche’s annual motorsport carnival and showcased international test-drive trips.
Result
Ongoing online and offline campaigns have led to an increase in positive media stories about Porsche's brand and products, resulting in a substantial following among the automotive community.
+50%
Increase in positive media stories
1000+
Media stories over a one year period
55M+
Media value measured over one year
