Pfizer

Objective

Increase awareness of atrial fibrillation and promote a new informative website in collaboration with the National Heart Association of Malaysia (NHAM) and the Malaysia Stroke Council (MSC).

Strategy

Planned and managed a launch event for the website as well as a fireside chat on “Understanding Atrial Fibrillation and Stroke Connection” featuring high profile panelists.

Result

Increased awareness of atrial fibrillation through event activations and extensive media coverage in specialized publications.

47

Pieces of earned Coverage

8.1M+

Reach across all tiers