Almond Board of California

Objective

To increase awareness of California Almonds in targeted cities and drive consumer demand.

Strategy

In the post-Covid era, we continued to distinguish California Almonds from other nut varietals by positioning them as a “beauty nut” that is part of a nutritious lifestyle, contributing to healthy and beautiful skin. We partnered with RED, a prominent social media platform, to effectively reach our target audience in the beauty industry and establish a digital presence through RED's popular intellectual property program and as well as by collaborating with influential Key Opinion Leaders (KOLs).

Result

This collaboration enabled us to educate consumers, allow them to experience our products, and encourage them to share their personal stories with California Almonds. As a result, we successfully enhanced the association between almonds and beauty.

638M+

Total Impressions

4.24M+

Total Engagements

4.7M+

TMall Campaign Livestream Viewers